Over the last year-and-a-half, BHN has merged with The Carson Center and expanded to provide services in Franklin County. With so much change and opportunity, management embarked on a new communications program to inform and enlighten those with whom we work.
Since 1938 when the Child Guidance Clinic was established, eventually merging with area freestanding behavioral health clinics, the BHN “network” has continued to experience substantial growth, yet its brand has remained relatively unchanged. The network concept that was established with the formation of BHN is the big story behind the growth and success of the organization.
With the continued growth and expansion of programming and services, and the fiscal year 2016 merging with The Carson Center, leadership decided the time had come to look at how BHN’s network and its brand might be better integrated and communicated.